It’s no secret that Search Engine Optimization, i.e., SEO, is indispensable to a comprehensive digital marketing campaign in today’s competitive environment.
However, it can also be quite challenging if you don’t use the right tools.
So, if you are looking for options, then the following are the top 15 that you can consider:
SEMrush is a keyword research tool that you can use to gather data about Internet users searching with specific keywords and can give you insights into the strategies of your competitors viz. how much traffic they are getting, the strength of their backlinks, etc.
You can also learn about related ads, product listings based on the keywords provided by you.
WooRank is the perfect tool to use if you want to review your website in detail. All you have to do is provide the link of the site, and it can generate an in-depth report for you to go over.
WooRank gives a unique score to a website based on various parameters and also shares tips on how you can improve its SEO, user-friendliness, performance, etc.
SEOOutreachers is a blogger outreach service that’s provided by seasoned digital marketers. You can use it to publish high-quality content that has backlinks to your website on other authority websites. In this way, you can direct some of the traffic that these top websites receive to your own business website.
The following are some of the reasons why you would want to sign up with SEOOutreachers:
- It can save you a considerable of time that you would otherwise need to spend on finding authority websites
- You can boost your own website’s traffic in a short period by grabbing backlinks on sites that already have a good influence on the Internet
- You can market your brand and expand online reach by staying within your budget as it offers flexible payment options
Not only Google Analytics is free, but it’s also one of the best analytics tools out there. You can use it to learn everything about your target audience and the traffic that you are getting on your website.
After you have set up Google Analytics, you can monitor all kinds of metrics under categories viz. audience, acquisition, real-time, conversions, behavior, etc.
You can use this information to modify your digital marketing strategy by learning about what’s working and what’s not.
One of the unsaid rules of running a business successfully is that you should keep one eye on improving your business, and the other on your competitors. This is because a large number of your business decisions are based on the activities of your competition.
For instance, if a close rival launches a new product, then you have to come up with a similar or better product of your own that can fight the competition.
When it comes to online competition, then you can use a tool like SpyFu to see what your rivals are up to.
You can enter the URL of your rival’s website in the search box and hit ENTER to get a detailed report of their performance which includes their inbound clicks from Google (organic and paid), estimated monthly SEO clicks, organic keywords, history of rankings, etc.
Moz’s Pro Tools
Moz’s collection of professional tools can provide you all the resources you need to optimize your website in different manners, find SEO opportunities, monitor growth, and more.
To consider an example, its Crawl Test tool is able to analyze up to 3,000 links on a particular URL and it even sends an email report that can inspect the details of the data for each page.
Link building is integral to digital marketing. So, you don’t have to think twice to understand why broken links are bad for your website’s rankings and performance. But what if you publish dozens or even hundreds of links?
How do you identify the broken links without spending hours? The thing is, you can do that with Check My Links!
Check My Links is a simple but effective broken-link checker and browser plugin that makes it easy for you to locate the bad links on a web page before you make it live.
It turns the good links green, and the bad links red so that you can instantly know which links are working and which aren’t.
Ontolo is a research tool which helps you do more than just keyword research. This is because it also helps you find the guest posting and backlinking opportunities under an automated system.
You just need to select the good ones and pitch them according to their different procedures.
Ontolo gathers data from 80+ resources to provide you the best prospects and offers helpful tools like exporting prospects to make your job easier.
Varsy SEO Tool
It doesn’t matter what kind of SEO techniques you are using, you have to ensure that they comply with Google’s SEO guidelines. Failing in that can lead to unnecessary penalties and poor rankings in SERPs. This is the reason why you need Varsy SEO tool.
Do you want to find out all the sources that are linking to your website? Use Linkody to do that, and then some more like finding the keywords they are using, connecting to Google Analytics to gather more data, monitoring your website’s social shares, etc.
A notable feature of Linkody is that it provides you like the “disavow” links that concern your website. So, it can help you find websites that are linking to yours as spam so that you can then take measures to prevent the search engines from thinking that you are trying to trick them.
BuzzStream is a project manager, email marketer, and domain researcher packed into one program. It gives you so many options that you may actually need to think for a few minutes about where to begin.
You can use BuzzStream to collect data about domain age, authority for different websites, SERP rankings, and social media accounts of your competitors, etc.
If you think that developing comprehensive SEO strategies, traffic monitoring, etc. isn’t your cup of tea, then SEO SitCheckup is for you. It provides a slew of features to make SEO a breeze.
These include SEO monitoring, identification of key SEO issues, SEO reports generation, competition monitoring, etc.
The following are some of the salient features of SEO SiteCheckup:
- Automatically track the changes in more than 30 SEO factors and receive notifications on the same
- Run SEO comparisons side-by-side of up to 5 competitors
- Understand SEO concepts easily with simple tips and how-to tutorials
- Create detailed SEO reports for your partner websites or clients on the fly
There aren’t many tools out there that can be used to record and monitor all data that are related to your business. Cyfe is one of the few that you can use.
Cyfe is a top-notch business dashboard solution that you can use to check all of your business metrics in one location. It’s free, easy to use, and has one of the largest integration libraries of all business dashboard solutions in the market.
What’s more, it can seamlessly connect to a wide range of applications and social networks viz — Zendesk, Google Analytics, Facebook, YouTube, Shopify, etc.
Ahrefs SEO Toolbar
Sometimes, all you want to do is check the volume of traffic that a particular web page receives and its Google SERPs. You can effortlessly do both by using Ahrefs SEO toolbar. Once it’s installed, you can check metrics of both web pages and domains with the following:
- Number of ranking keywords
- Projected organic search traffic
- Ahrefs Domain Rating
- Ahrefs URL Rating
- Number of backlinks
Ahrefs SEO also allows you to conduct an in-depth study of different keywords by simply clicking on the ones you are interested in.
SEOquake is a comprehensive SEO tool that you can use as an extension for your Internet browser. It supports most of the popular browsers viz. Chrome, Safari, Mozilla, and Opera.
You can install it as a toolbar and conduct an SEO audit of different websites.
The following are some of the biggest features of SEOquake:
- Get information on the number of indexed pages, social shares, domain age, and external links
- Conduct an on-page audit to identify errors on your website. It also gives tips on how you can remove these errors
- Get real-time stats as your browser, rather than checking the sites individually
So, there you have it. These were some of the best SEO and digital marketing tools that you can use today to make your website more visible and accessible.
Which ones did you like the most? Let me know in the comments section below!