After you start a blog, the first thing you look for is Google AdSense. Getting AdSense approval isn’t that easy these days. Your site has to pass two screening verifications. If you successfully pass the first one then also there is no guarantee that your site will get AdSense approval after second verification.
But if successfully you got your AdSense account approved then it is the time to make the most out of it. It should be clear that without proper ad optimization you can’t expect much revenue just by placing ads on your site. Ad’s position, style, type, and many other things matter in revenue optimization.
I’ve seen a lot of people asking things like:
- how to increase AdSense earnings per click
- tricks to increase AdSense revenue
- how to increase AdSense clicks
- how to increase impressions in AdSense
And much more similar to the above ones. Today in this article, I’ll share some techniques that will solve all your queries regarding your AdSense income.
Best Practices to Boost AdSense Revenue
Below are given some time-tested practices that are sufficiently capable of boosting your revenue with a noticeable leap.
Choose High Paying Niche For Your Blog
Did you know that AdSense ads are served according to the niche of your blog? Some are high paying, and some are low paying.
There are two reasons why a niche is high paying. Either its ads bear a high CTR (click through rate), or the ads have a high CPC (cost per click). In both the cases, you earn more from your AdSense account.
Always keep in mind that the highest paying niches are the most searched niches and advertisers pay Google more to show their ads on the same niches so that increases competition too.
Use Proper Advertisement Size
As a rule of thumb, wider ad sizes tend to outperform their taller counterparts, due to their reader-friendly format. Readers absorb information in “thought units,” several words at a time. Wider sizes let them comfortably read more text at a glance without having to skip a line and return to the left margin every few words, as they’d have to with a narrower ad.
If positioned well, wide advertisement sizes can increase your earnings significantly. The sizes I’ve found to be the most effective are:
- 336×280 Large Rectangle
- 300×250 Medium Rectangle
- 728×90 Leaderboard
- 160×600 Wide Skyscraper
Keep in mind that while these ad sizes typically perform well, you should use the size that best complements your pages.
Proper Styling Of Ad Units
When creating your Google AdSense ads, it is recommended to use the color scheme and style of your website so that the ads blend in well. Ads without background color and borders perform better than ads within borders with the background color.
Create a Custom AdSense palette:
- Border color = background color of your website.
- Background color = background color of your website.
- Link color = blue or color of your links.
- URL color = black or #999999.
- Text color = black or color of your main content text.
Proper Ad Positioning
Visitors tend to look at the big headlines to see if your page is worth reading. If you get them interested, they will read the text and look for your navigation links.
- Place the AdSense ads in a prominent place around the top-left/top-right part of your page under your site logo or next to it where your visitors are most likely to look at.
- If you have an article page with a long body of text, the bottom of that article is a good place for AdSense ads because your visitors read the text and then they certainly want more resources.
- Place AdSense right below post title because it is the place with high CTR.
- Use AdSense between post content.
Advertisement Type Matters
From my experience so far, advertisement type is a game changer when it comes on to make money through AdSense. The best performing ad type is Text/Banner Ads.
If your ad type is Text/Banner, then it will show both Text and Banner Ads according to the keywords in your Article (mostly). By enabling both Text & Display ads, you will help create pressure within the ad auction.
This allows AdSense to serve the most valuable advertisement available for your site, regardless of format.
Update Site Regularly For Traffic Optimization
Traffic is the primary role player behind any kind of profit you make from your blog. And one of the significant factors that can help you optimize your site’s traffic is by updating the site regularly.
It’s highly recommended to update your website every day or at least regularly. The more content you have, the more visitors you will get. Put an AdSense unit on each and every content page of your site. Increasing content also helps AdSense to understand your site better and push the best performing ads to it.
Keywords Research Is The Power Booster
Before serving ads on a web page, check its keyword density. A free and advanced tool for finding the most prominent keywords in a page can be found here: SEO Density Analyzer.
Use the keyword suggestions to enhance your web pages and to build theme-based content. And also try to get your keywords into the anchor text of your incoming links as much as possible.
Don’t forget that Google AdSense is keyword-targeted advertising: Google AdSense bases its advert topics on your website’s content, this means that content-rich sites of a popular topic should attract a large number of ads.
Revenue Optimization By Fixing Crawl Errors
Revenue Optimization is the process of modifying your site and ads on your site to improve the quality of your website, traffic on your site and performance of AdSense ads. Based on your goals, optimization can involve ad implementation improvements or changes to your site.
Optimizing your AdSense ads implementations and site is crucial when it comes to the success of your ads. Through optimization, you can help grow your AdSense revenue, improve the usability of your site, and get more traffic.
AdSense shows the ads according to the keywords of your site. For this purpose, Google Crawls your site which sometimes creates crawl errors due to “404 Page Not Found” issues, etc. So for proper optimization fix these crawl errors.
Make Use Of AdSense For Search
Image or text ads are not your only options to make money from AdSense. AdSense for search is the best way to make money from your site’s search functionality. You make money every time the user makes a search on your site.
Google allows two AdSense Search box units per page as well. They let you place a custom search engine on your site to provide users with a web search. And you might earn from relevant ads on the search results page.
Avoid Bad Practices
Aa being the leader in Contextual Advertising platforms, AdSense is extremely strict when it comes to their policies. There are some policies that AdSense wants all of its publishers to follow.
- Don’t click on your own ads.
- Don’t ask others to click on your Google AdSense ads.
- Don’t manually change AdSense code.
- Don’t place Google ads on sites that include prohibited content (e.g., adult sites).
- Don’t employ cloaking, hidden text or farm links.
Following any bad practices that violate AdSense policies directly impact your revenue. Your account can even get banned sometimes without any warning. So never try to cheat the system to make quick money and keep your account in the good standing.
Use Google Auto Ads
Finally, if none of the optimization technique worked for you or you are too lazy to optimize your ads then this one is for you. As the name suggests, AdSense Auto Ads automatically controls, places, and optimizes your ad units for you.
That means you no longer have to manually place AdSense on your site and then style them to blend in with the content. Auto Ads uses Google’s artificial intelligence to manage your ads placements and optimization.
That means you no longer have to worry about the position of your ads, their optimization, and their maintenance for pleasant user experience.
Google introduced AdSense Auto Ads on February 21, 2018. Auto Ads is one of the most significant innovation from the AdSense team in the recent time.
Now the ball is in your court!
Hope I was able to explain everything correctly. All the tricks that I’ve discussed have been tested by me personally and drove excellent results. If you’ve any more suggestions about boosting AdSense Revenue, then feel free to suggest them in the comments section below. And don’t hesitate to ask your queries in the comments section below.