Cleverly Build Backlinks Using Your Competitor’s Alexa Stats

It takes a lot of hard work and dedication in growing a totally unknown site to its own identity on the web. The few things which we count while measuring our site’s success is its Alexa Rank, DP, and PA. Increasing backlinks or inbound links contribute to overall link juice and ranking potential.

Some people think increasing backlinks is an easy task. But friend it isn’t that easy as it seems to be. Especially if you don’t know how to do it. Websites out there on the web are so clever these days.

Traditional Ways To Build Backlinks

There are lots of traditional ways of building backlinks for your site. Some of them are submitting your site’s link to web directories, adding links to your answers on forum posts, commenting on other sites, and guest posting, etc.

If you are new to blogging, then you might try all the tactics I mentioned above. But in the year 2024, that’s not enough! To successfully start a blog, you need to make sure that you have a proper SEO strategy. For that, the traditional ways of building backlinks are not sufficient.

So, now if you are wondering why your backlinks suck then head over to the next section.

Why Do Your Backlinks Suck?

As I mentioned above, traditional ways don’t work anymore. Just because everyone out there is following the same techniques and that makes those ways “too mainstream”.

Always keep in mind that one strong and quality backlink is better than hundreds of rushed backlinks that are irrelevant and don’t contribute to any link juice. Most of the high authority sites assign “no-follow” attribute to the external links.

Also Check: What’s The Importance Of Nofollow Backlinks For SEO In 2018

This article explains one of the many ways I use to find the best prospects to build backlinks for my sites. We’ll be using stats from for this method.

What is

Alexa is the web information company by Amazon. It tells us details like Site’s Global Rank, Country Rank, Bounce Rate, Daily Pageviews per Visitor, Daily Time on Site, etc.

Alexa regularly analyzes your sites to measure all the stats associated with it. It also allots your website an “Alexa Rank” that is determined by how many out of the total Alexa extension users worldwide are visiting your site each day.

Even you can get more detailed stats such as Site Audit, Total Sites Linking, and Site Logo, etc. if you switch to pro version which is available for paid members only.

Alexa Site Links

We’ll be using “Site Links” part from Alexa’s stats page in this trick. This section shows the top 5 links which are linking to any particular site. Moreover, it also tells us which page of the website is giving that link. I guess this info will be enough to get the basic idea about the best place to get the backlinks from.

The only limitation of this method is that you can see only the top 5 backlinks. To see them all, you need to have a pro or paid subscription of Alexa.

Cleverly Build Backlinks Using Alexa Stats

STEP 1: Reach to Site Linking Details

To analyze where your competitors are getting backlinks from, you have to check site’s linking details given by Follow the steps given below:

#1. Download and Install Alexa Extension into your browser.

NOTE: Skip this step if you have Alexa Extension or Toolbar already installed in your browser.

#2. Now open your competitor’s site. After complete loading of the page, click on the Alexa Extension located at the top-right side of your browser.

Alexa Extension

NOTE: I’m taking itself as a Competitor in the Demonstration Screenshots. You have to do the same for your competitors.

#3. After clicking on it, an iFrame window will open. Click on the clickable domain on the top-left corner of this window.

#4. If you’ve correctly followed the above steps then you should end up to something like this:

Alexa Stats

#5. Now scroll down to the “What sites link to” section on that page.

Alexa Site Links

There you will see a list of top 5 sites linking to Although pro users can see the complete list of site linking.

STEP 2: Time to do a little research

After following the above-given steps, we are finally on the page which tells where else we could have some chances to build some backlinks. Now it is time to do some research on the basis of the information we gathered from the site linking page. Visit the pages one by one and see if there is any chance to get backlinks.

Chances are you will find the landing page to be a forum post or an article where the link is in the comments section. If it is any membership page, then you can also join by signing up to that site. If it is any forum and you feel like you can ask your queries or answers other’s, then do it. In this way, you are building backlinks without even violating any policies by spamming there.

Final Words

It’s not necessary that this trick will help you to build as many backlinks as your competitor do. But it can help you a lot to find the best places to get the backlinks. Make a list of your top competitors. Repeat the same process for every one of them. But remember one thing, you don’t have to spam.

This trick is all about to get some basic idea about from where you could get some backlinks. If you have tried the trick, then feel to share your experience in the comments section below.

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