Instagram Unveils 4 Exciting New Reels Features

Boosting user experience, enhancing creator-audience engagement, and offering valuable insights for data-driven content creation

April 14, 2023, 14:14 EDT

Instagram is rolling out 4 new features for Reels, aiming to enhance user experience and boost creator-audience engagement. The updates focus on content discovery and inspiration, simplifying editing, improving insights, and expanding the availability of gifts for creators.

Trending Audio and Hashtags: A Dedicated Destination for Inspiration

Discover the Latest Trends and Create Engaging Content

Instagram is introducing a dedicated space within Reels where users can discover inspiration through trending audio and hashtags. This feature allows users to view the most popular songs on Reels, check the number of times the audio has been used, and either use or save the audio for themselves.

Users will also be able to explore the top trending topics and hashtags on Reels, which can inform their content creation. For instance, the festival season might gain traction earlier than anticipated.

Streamlined Reels Editing

A Single Interface for a More Intuitive Editing Experience

To make editing Reels easier, Instagram is consolidating video clips, audio, stickers, and text into a single editing interface.

This enhancement allows users to more visually align and time elements of their reels to the appropriate moments. As they continue to invest in developing methods to simplify and ease the editing process, users can look forward to additional exciting tools. This feature is accessible worldwide on both iOS and Android devices.

Enhanced Reels Insights

Introducing Total and Average Watch Times for Better Content Analysis

Instagram is enhancing Reels insights to provide a better understanding of content performance. Two new metrics are being introduced: total watch time and average watch time – and they are simplifying the process of viewing insights directly on users’ reels.

  • Total watch time records the cumulative duration of time a reel was played, including any replays.
  • Average watch time calculates the mean time spent playing a reel by dividing the watch time by the total number of plays.

This information will help users identify where their audience is engaged or where they might need to develop a stronger hook to retain viewers for a longer period. Additionally, they are introducing a new method to track how reels contribute to user growth. Users will now receive notifications regarding new followers gained from their reels.

Expanded Availability of Gifts and Improved Acknowledgment Feature

More Markets and a Better Way to Recognize Supporters

Instagram is expanding the availability of gifts on Reels to additional countries in the coming weeks, including Australia, Canada, France, Mexico, New Zealand, and the UK.

Moreover, they’re introducing a feature that displays which fans have sent a gift, enabling creators to acknowledge their supporters. By tapping the heart icon next to their supporters, creators will send a notification to the fans, letting them know that their gift has been seen and appreciated.

Learn More About the New Features

To dig deeper into Instagram’s new features, visit the official announcement page here.

Why These Updates Matter

Instagram’s continuous improvement and expansion of features create a more interactive environment for creators and users. These enhancements also help advertisers better understand user behavior, identify trending content, and develop targeted campaigns that resonate with their audience.

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