Google Ads Introduces New Verification Badge Style

Google experiments with badge-shaped verification icons for Google Ads

April 11, 2023, 08:16 EDT

Google is once again testing a new verification badge style for its Google Ads platform. A couple of weeks ago, a round blue icon was spotted in the search ads snippet. This time, the company is experimenting with a badge or shield-shaped verification icon, also in blue.

Evolution of Verification Badges

Google Ads has been undergoing various changes to enhance user experience and provide better ad performance. The latest attempt is the introduction of the shield-shaped verification icon for Google Ads.

Round Verification Icon

A few weeks back, Google introduced a round blue icon as a verification badge. This change aimed to improve the visibility of verified advertisers and to help users distinguish between legitimate and unverified ads.

Badge-shaped Verification Icon

The new badge-shaped verification icon is yet another step taken by Google to refine the user experience. The shield shape is expected to be more easily recognized by users and to convey a sense of security and trustworthiness.

Impact on Advertisers

Google’s continuous experiments with verification badges can impact advertisers in several ways:

  1. Trust: Verified ads can increase the trust factor among users and help them differentiate between genuine and unverified ads.
  2. Visibility: A more visible verification badge can lead to increased engagement with ads, as users are more likely to click on verified ads.
  3. Performance: Improved visibility and trust can lead to better ad performance, resulting in increased conversions and return on investment (ROI).

User Reactions and Feedback

As Google tests the new verification badge, users and advertisers alike are eager to see the impact it will have on their experience. Some users have expressed satisfaction with the change, while others are still getting accustomed to it.

“I think the new badge-shaped verification icon is more noticeable and trustworthy. It gives me a sense of security when clicking on an ad,” said one user.

“The new badge is a step in the right direction, but I believe Google needs to do more to inform users about the meaning of the verification icon,” added an advertiser.


With the introduction of the new badge-shaped verification icon, Google aims to improve user experience and enhance ad performance for advertisers. It remains to be seen how well this change is received by users and advertisers and if it will have a lasting impact on the platform. As Google continues to experiment and evolve, users and advertisers can expect further enhancements and improvements in the future.

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